How to get the most amount of sales from Amazon in week one.

One of the quickest things you can do is try to get to 15 reviews as quick as possible, then aim for 30, 50, 100 and keep going. But the real key is you need to get to 15 as quick as possible. And ideally, they need to be five stars. You don’t want to manipulate them.

You really do need natural five star reviews, because if they’re not natural, chances are in the future, you’re going to get more reviews, they’re going to be terrible, and it’s going to cause your listing to go down, so you’re just wasting your time.

You want to mix up short and long reviews. You want to encourage people. Over time, some of them will leaves short, some of them will leave long. It all adds up and helps.

Get up upvotes your products. You want customers to upload images, videos, and other social proof, because this provides better feedback to any potential buyers.

Click through rate, as I mentioned, even in Google, it’s important. Amazon is definitely important as well.

The higher quality images that you use, the better product tours, Gifs, videos, this all helps, including keywords in your title. It’s also awesome. Brand names, that’s great as well. Bullet points, all these things help.

Now, let’s dive into external promotion.

First off one of my favorite channels is YouTube. You can use YouTube to build a list, have coupon codes, build awareness for your brand. And I really just use it for content marketing and the whole ecosystem. And then from there, I’m going to link to promoting people on YouTube to go to my products. And if they’re on Amazon, I’ll tell them to go to my Amazon Listings, which help as well.

You can also drive more traffic through things like email blasts, pushing on Facebook, Twitter, Instagram.

I found that if you push too hard on social media like Facebook and Twitter with the links, it won’t do as well. Instagram does quite a bit better.
Coupons are super effective. And of course, my favorite, push notifications, that not too many people are using, and I don’t know why, because they’re still super effective. Next, of course, is paid traffic.

Here’s a formula I want you to follow, and it’s called ACOS. That stands for advertisement cost of sale. In other words, look at how much you’re spending on ads and how many sales you’re generating. So you know, all right, I’m spending $20 per sale, I’m spending $2 a sale.

Well, is your margins more than $2 or $20 or $5? As long as it’s profitable, and ideally, the more profitable, the better, you should keep spending. And at first it may not, but over time, you can tweak it, and I’ll show you some things that you can do to tweak it and make it more profitable over time.
Here’s some things that I want you to keep in mind when you’re going after paid traffic. You can use Ubersuggest, even though Ubersuggest has a lot of SEO data, you can use this for paid as well. You don’t want just high impressions, you want high impressions that means a keyword search, the lot, but is also relevant.

You also want to go after keywords that are expensive, because the more expensive they are, that means the more lucrative they are, and typically the more sales that they drive. I want you to also look at your competitors. Choose five keywords that work for them. And the chances are they’ll work for you as well. And make a list of all your competitors and the keywords they’re going after.

You can even use Ubersuggest, put in your competitor’s URL. It’ll show you all the keywords that they’re going after, and that’ll give you some ideas as well. With Amazon’s Pay Per Click path platform, I want you to create one auto campaign and one manual campaign. These two are going to be your bread and butter.

Remember, the whole purpose of pay per click is to drive, not only sales, but to increase your rankings. So, that way, organically over time, you can keep generating more and more sales.

So, go onto Amazon. Under Advertising Campaign Monitor, create a campaign. And then, of course, under sponsored products, click Continue.
Every month, you want to start rolling back your bids by a small, small percentage until they’re highly profitable, and if they get too profitable, you want to increase your bids, so that way you can get more and more traffic. Ideally, because there’s going to be bidding wars on Amazon, you want to pay pretty much what the second place bid is paying for because if you’re paying too much more than that, you’re overpaying, which is no good.

But if you can create a better product, better description, you have better click through rates, you’re going to be better off and you’re going to be showcased even if you’re not paying as much.

And that’s what’s going to help you increase your profitability, right? And it also goes down with your landing page as well. So, not just your bidding strategy.

Are you really solving people’s pain point?

Do you express that within the copy?

Are you using bullets?

Do you have amazing images?

Is your product page better looking than your competition’s?

If you have all of this, you’re going to be better off, and you want to continually test and tweak until you get there. One way that you can ensure that you get there is by AB testing, as I mentioned.

Thank you very much, and I look forward to helping you get more sales on your eCommerce sites.